Tropicana Brands Group has introduced two new additions to its portfolio: Tropicana Sparkling and Naked Natural Energy drinks.

The Tropicana Sparkling range is inspired by two of the brands top sellers. The range includes Tropicana Sparkling Tropical Twist and Tropicana Sparkling Zesty Orange varieties.

The drinks have double the fruit content compared to the sparkling category average, according to testing carried out by the supplier.

Consumer research found that shoppers are looking for lunchtime beverages that are ‘made with real fruit’ followed by low sugar and no additives.

The Sparkling range is available in 250ml cans and is available to convenience retailers.

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Meanwhile, the Naked Natural Energy range, available in Gold, Orange, Pineapple, Mango, Red Apple, Raspberry and Goji Berry varieties, are a natural energy drink option made with real fruit, natural caffeine, no added sugar and essential vitamins. It taps into growing consumer demand for functional carbonated drinks.

Research reveals that 80% of consumers will not buy certain energy drinks due to concerns around price, health, sugar and artificial ingredients. The range is also available in 250ml cans to the convenience channel.

Elizabeth Ashdown, marketing director at at Tropicana Brands Group said: “With Naked, we are leveraging the brand’s fruit and functionality credentials to democratise the world of natural energy drinks, and with Tropicana, we are bringing genuine fruit expertise to the fruit sparkling category.”

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