- Product: Tropicana Fresh & Light
- Supplier: Tropicana
- RRP: £2.75 (850ml)
- Available: Spar, Nisa from end of April
Tropicana has launched the Fresh & Light range of juice drinks with 30% less sugar compared to the market average.
The range is launching in Crisp Apple with Grape, Morning Orange with Mandarin and Apple and Tropical varieties.
All three are available in 850ml cartons, while Morning Orange and Tropical are also available in 1.45l formats.
Independent retailers will have access to the range via Spar and Nisa from the end of April.
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The juice category has seen a decline in shoppers due to the rising cost of fruit juice and concerns over sugar intake, so Tropicana has addressed those with the launch of Fresh & Light,” said Sophie Loveday-Davies, Tropicana marketing manager.
“More than one third of consumers have claimed that sugar was the main driver for them reducing or stopping juice consumption so we have created Fresh & Light, made with delicious pressed fruits blended with water to provide a reduced sugar and refreshing juice drink for the whole family.
“In addition to offering 30% less sugar than traditional fruit juice, Tropicana Fresh & Light is also priced at an affordable entry point to branded juices, offering consumers a healthy, refreshing option that won’t break the bank.”
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