Tropicana has refreshed its pack designs across its fruit juice range, including its Sanguinello Blood Orange, Pink Grapefruit and Pineapple varieties.

The new design reinstates the image of the fruit and red and white straw on the front of each carton. It also communicates the consumer benefits of the different drinks. The redesign comes as the brand celebrates its 75th year.

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Consumer research indicates that 59% of consumers opt for a drink that provides a ‘special start’ to their weekends. It also validated the impact that a new pack design can have for driving category growth with flavour perceptions increasing by 14%.

Elizabeth Ashdown, marketing director at Tropicana Brands Group, said: “Our fresh look represents an authentic evolution of Tropicana, embodying 75 years of fruit expertise.”

The juice brand is also adding two new flavours to its immunity boosting range.

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