Trivento has launched a European video campaign entitled ’Savour the Sobremesa’, encouraging customers to “stay, sip, savour”.
The campaign video will be available to view until 30 April across all ITVX, All4 and Sky channels, “targeting premium wine shoppers”.
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The title derives from the Argentinian ritual of “lingering at the table at the end of a meal, exchanging stories and good wine,” According to Preety Johl, senior marketing manager for Trivento at VCT Europe.
Johl added: “Sobremesa is all about building deeper connections with our loved ones, living in the present, cherishing the little moments, and talking about the big things… This campaign seeks to convey the warmth, personality and conviviality of Argentina for Trivento in a truly authentic way.”
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