Golden Wonder has teamed up with upcoming film Transformers: Rise of the Beasts for an on-pack promotion across its Transform-A-Snack brand.

The promotion, which is live now ahead of the film’s release on 9 June, offers shoppers the chance to win a family trip to New York, as well as unique Transformers: Rise of the Beasts merchandise.

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Matt Smith, marketing director at Golden Wonder, said the promotion would build on Transform-A-Snack’s recent growth. According to IRI, the brand’s sales have grown by 25.8% year on year.

“Generations have grown up making cars from tasty Transform-A-Snack and so the opportunity to team up with Transformers: Rise of the Beasts was the perfect partnership,” he said.

The supplier will support the promotion with social media and digital marketing.

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