Coca-Cola Europacific Partners (CCEP) has relaunched its SalesSupercharged.co.uk convenience retailer support initiative for a third year to help retailers make the most of the energy drink sales opportunity and win prizes.

The online platform will give retailers the latest trends and details on key energy drinks segments, as well as tips on ranging.

The 2023 SalesSupercharged.co.uk campaign features three successful convenience retailers: Jack Matthews from Bradley’s Supermarket in Quorn, Leicestershire, Amrit Singh Pahal from H & Jodie’s in Walsall, West Midlands and Natalie Lightfoot of Londis Solo in Glasgow.

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Currently, the energy drinks segment is worth £1.78bn – more than £969m of which comes from convenience – having experienced 14% value growth and 6% volume growth in the past year. It is also the largest soft drinks segment in convenience.

Pippa Collins, associate director of commercial development at CCEP GB, said: “Energy drinks continue to provide an incredibly exciting growth opportunity for convenience retailers and this has, in part, been driven by the sector becoming more mainstream, offering a wider variety of great tasting flavours, juice blends and functional benefits, many of which have come from the Monster portfolio of brands.

“We wanted to continue working with leading convenience retailers who really see the opportunity that energy drinks present to help support the wider convenience sector.   For retailers who want to make their energy fixture work harder, I’d recommend visiting SalesSupercharged.co.uk, for insights, actionable advice and selling tools.”

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