Storck is set to launch an on-pack promotion across packs of Toffifee offering shoppers the chance to download films with a £5.50 Rakuten voucher.
From 1 May to 30 June, there will be a thousand chances every week for shoppers to win. They need to buy a 125g promotional pack, scan the QR code and enter the unique code found inside. Winners will be chosen through weekly prize draws.
Watching films at home has become the UK’s number one popular social activity, enjoyed regularly by 87% of people according to YouGov polling.
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Additionally, Toffifee’s value growth is up by 7.5% to be worth £14.5m, while its 4.3% volume growth is outpacing the wider boxed chocolate category.
Rebecca Robert, marketing director at Storck, said: “Toffifee and movies go hand in hand, as both have the power to bring families together for special shared moments together, with 64% of consumers snacking to connect with others. We’re excited to partner with Rakuten to make at-home movie nights even more special with the delicious taste of Toffifee.
“We know shoppers are being more cautious with their spending, but value-added initiatives like these, that extend beyond price promotions, are key to driving shopper interest. We’re confident that this, paired with POS that we are providing to drive awareness of the campaign, will help encourage more footfall to the confectionery aisle and help retailers drive more sales.”
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