• Product: The Hungry Boar
• Supplier: Golden Acre Foods
• RRP: £1.99 PMP
• Available from: Booker, end of March

World foods supplier Golden Acre Foods is launching its The Hungry Boar meat snack brand into Booker Retail Partners in four varieties.

The flavours – Flamin’ Piri, Loaded Cheese, Chicken and Pork – will be available from the wholesaler from the end of March, in £1.99 price-marked packs (PMP).

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Traditionally made with seasoned, smoked and cured pork, The Hungry Boar’s ‘Sticklers’ are inspired by Polish Kabanos meat snacks. They are aimed as a source of protein at adults aged 25+ who enjoy an active lifestyle.

Rebecca Cutter, head of marketing for Golden Acre Foods, said: “The meat snacking category is in need of innovation as there has been little new news in meat snacking over recent years. So we are really excited to be launching our new Hungry Boar range into Booker. There is a clear opportunity to bring a more adult meat snacking proposition into the category that is perfect for those looking for a tasty snack to fuel their busy lifestyles.

“Hungry Boar is a snack full of flavour and we’re hugely confident the range will be popular among adults living an active lifestyle who are looking for a tasty meat kick to keep them satisfied for longer.”

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