Thatchers Cider has updated the look of its Cloudy Lemon variety to bring it in line with the rest of its range.

The new look four-pack is rolling out this week and makes the design consistent with the fruit cider range’s current branding.

It comes as the Thatchers Cloudy Lemon four-pack has grown by 9.2% in the last 52 weeks.

Thatchers ups Vintage Cider ABV and refreshes bottle design

Additionally, Thatchers Apple & Blackcurrant became the fastest-growing new product launch in the cider category since the launch of Thatchers Blood Orange.

Yvonne Flannery, head of brands at Thatchers, said: “This new design adds a sense of depth and location to the branding, transporting you to the lemon grove with zesty colours and a warm Mediterranean vibe.

“It now sits clearly in our family of fruit ciders, claiming its place alongside our bold and exciting Blood Orange and Apple & Blackcurrant innovations. With a fresh new look, but same great taste, this branding will help existing customers find their preferred brand, while encouraging others to try this exciting flavour for the first time.”

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