• Product: Thatchers Juicy Apple
• Supplier: Thatchers Cider
• ABV: 4%
• RRP: £2.50 (500ml), £5.75 (4x440ml), £11 (10x440ml)
• Available: TBC

Thatchers Cider is set to expand its new Juicy Apple variety into retail after launching it in pubs and bars this April.

The cider is now available in Morrisons, and is set to further expand “in the coming months”, the supplier said.

Available in 500ml bottles and 4x440ml and 10x440ml multipacks, it is made using 100% renewable electricity and is aimed at bringing in new cider drinkers and appealing to younger audiences.

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Fifth-generation Thatchers cider maker Eleanor Thatcher said: “There was a gap in the market for a cider that’s made specifically for the next generation. As part of that generation, I know they’re thirsty for a product that meets their expectations for exceptional quality and eco-consciousness.

“Juicy Apple is perfect for those who are yet to discover the taste of apple cider, and cider lovers alike. It has excited everyone who has tried it, and that’s exciting for us.”

The supplier will support the launch with an advertising campaign across out-of-home, social media and influencer collaborations, which it says will reach over half of all 20-somethings in the UK.

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