Terry’s to launch Chocolate Milk Ball to tap into plain chocolate sales

• Product: Terry’s Chocolate Milk Ball
• Supplier: Carambar & Co
• RRP: £2
• Available: September

Confectionery brand Terry’s is stepping beyond flavoured chocolate with the launch of the Chocolate Milk Ball.

Available from September, the new product launch will have an RRP of £2 and is aimed at tapping into plain chocolate sales, which are responsible for 40% of the category. It is in the brand’s signature ball shape with 20 segments.

It follows on from last year’s Chocolate Mint Ball, which sold out mid-season and become the best-performing Christmas NPD in the category, according to Nielsen figures.

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Launching across all “major retailers” from September, it will have full distribution from October, the supplier says.

Lorène Decam, senior marketing manager at Terry’s, said: “We are always very careful to balance innovation with the brand’s core. Our research showed a 90% purchase intent for the new product by non-Terry’s shoppers, demonstrating a huge growth opportunity for the festive season and beyond.

The supplier will support the launch with social media, digital and out-of-home advertising and influencer marketing.

“Our ambition is to tap into the 40% of the category that is plain chocolate but with the unique ritual and format of Terry’s chocolate balls,” Decam added. “There’s a huge growth opportunity for the brand and the category.’’

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