BuzzBallz Cocktails has named Fiona Malone of Tenby Stores and Post Office as the winner of its summer campaign prize draw.
The Pembrokeshire retailer has won the top prize worth £1,000.
Her winnings include £500 worth of BuzzBallz Cocktails stock, a £500 cash prize and PoS.
“We have lots of shoppers who want fun and convenient on-the-go drinks for social occasions, whether to kick-start the evening or to take to their friends’ house to enjoy before a big night out,” she said. “This is especially the case in summer and at Christmas, when everyone’s really sociable. We’ll be keeping the BuzzBallz premixed cocktails in our chiller and also on the counter to make the most of people wanting to grab and go.”
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Malone’s win comes amid growing interest in the alcoholic RTD category, which is set to be 8% of the total alcohol category by 2025, according to research from IWSR, the beverage market research company.
David Relph, BuzzBallz Cocktails country manager UK and Ireland, said: “Tenby Stores is an example of an outlet that is perfect for BuzzBallz Cocktails. It’s positioned in the community, with a clear impulse sales opportunity from a customer base actively seeking convenient and fun brands.
“We’ve focused relentlessly on supporting stores and driving sales in the convenience sector these last 18 months, and now have our eyes on 2024. We know shoppers want BuzzBallz Cocktails, not least because they are ready to drink straight from the chiller, but also because they are excellent quality without the need for a bartender.”
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