Offering limited-edition flavours in the soft drink category presents an opportunity for retailers to drive excitement and footfall. Flavour innovation is crucial in creating intrigue and exciting shoppers when they choose their next soft drink, especially for those impulse on-the-go moments.
By rotating limited-edition flavours on a regular basis, retailers can tempt shoppers and encourage impulsive purchases from customers eager to try the latest editions before they disappear from shelves. Tango has a strong record of new product development, particularly with its rotational flavour series, Tango Editions, with both Berry Peachy and Paradise Punch achieving the number one fruit flavoured carbonate new product development in their year of launch[1].
Recently, as part of new product development within the Tango portfolio, the brand launched Tango Mango which is already worth £2m RSV[2], showing the clear demand for limited-edition flavours.
Last month, Tango launched the iconic Ice Blast flavours in a limited-edition, ready-to-drink format:
Tango Cherry Blast and Tango Raspberry Blast. Both flavours are exclusively available to convenience and stores up and down the country are seeing shoppers excited to get their hands on this latest Tango launch. See what retailers have to say about the vibrant new flavours below:
Sophie Williams at Premier Broadway said: “All my customers have had a positive reaction, saying it tastes just like you’d get at the cinema, a real win for Tango for sure!”.
Ian Lewis of Spar Minster added, “The POS and the amazing new flavours of Tango Blast stood out in the chillers, and the customers loved them. Sales of Tango Blast exceeded expectations!”
[1] NielsenIQ RMS, Total Coverage GB inc discounters, Value sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2023- w/e 30.12.23
[2] NielsenIQ RMS Fruit Flavoured carbonates Britvic Defined, Total Coverage including discounters, Value Sales L52 w/e 04.05.24
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