• Product: Takis Blue Heat
• Supplier: Grupo Bimbo
• RRP: £1.25 PMP (55g), £2 (100g)
• Available from: Booker, Bestway, Dhamecha, AF Blakemore

Takis is expanding its range by making its Blue Heat variety available to independent retailers with multiple wholesale listings.

The chilli-lime combination flavour, which is one of the brand’s most requested in the UK, will be launching via Booker, Bestway Wholesale, Dhamecha and Spar wholesale AF Blakemore throughout March.

Takis sets August launch for £1.25 PMPs through Booker

Retailers will be able to buy the new line in the following formats:

Currently, spicy crisps are outpferfoming the total category by 9% in value sales in the past year.

Becky Allan, marketing manager at Takis, said: “There is no denying that UK consumers love a bit of spice. Gen Z in particular are leading the way with this and becoming more adventurous in their snack options.

“Takis Blue Heat has already seen incredible success in international markets, garnering a huge cult following. With its unmatched intensity across heat, flavour and visual appeal this new launch is set to resonate strongly with UK consumers and drive further growth within the category.”

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