• Product: Takis Fuego, Volcano, Dragon Sweet Chilli £1.25 PMP
• Supplier: Grupo Bimbo
• Available from: Booker, 1 August

Snack brand Takis is set to launch in a £1.25 price-marked pack (PMP) format via Booker.

The brand’s three SKUs, Fuego, Volcano and Dragon Sweet Chilli, will launch to the independent convenience channel through the wholesaler on 1 August.

A popular viral success, global sales of the Mexican snack have surpassed $2bn and are growing in the UK by 17.6% (value) and 6.8% (volume) annually.

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Supplier Grupo Bimbo hopes to drive impulse sales by offering shoppers clear, consistent pricing, after sporadic availability to the channel from importers and specialist distributors.

Takis marketing manager Becky Allan said: “Launching our spicy rolled tortilla chips into the independent and convenience channel is an exciting next step in Takis’ ambition to heat up the snacking category. What’s more, the addition of PMPs will allow retailers to further profit from the impulse snacking occasion, where intense flavours, such as chilli and paprika, have their moment to shine as spice is a key driver of impulse purchases.

“We know that 16-26-year-olds are the age group most likely to purchase bagged snacks as a pick me up, reward, or to satisfy a craving, so this move ensures Takis is available to satisfy consumer demands whilst providing retailers with a revenue opportunity that will grow the category.”

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