- Product: Swizzels Squashies Strawberry & Cream
- Supplier: Swizzels
- RRP: £1.15 (plain and PMP)
- Available: now
Confectionery manufacturer Swizzels has expanded its Squashies range with a Strawberry & Cream variety, available now.
The new flavour is available in 120g bags, which the supplier says are “ideal for both sharing and self-treat occasions”.
They are available in plain or price-marked packs (PMPs) with a £1.15 RRP. Since launch, the Squashies range is now worth £52.5m, and Swizzels is aiming for further growth with the seasonally appropriate new launch.
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Clare Newton, trade marketing manager at Swizzels, said: “Our mouth-watering Squashies Strawberry & Cream flavour reflects our dedication to creating exciting new taste sensations for our consumers.
“Our newest launch is sure to become a must-have sugar confectionery product, combining moreish Squashies with the classic British combo of strawberries & cream. Plus, the timing couldn’t be sweeter – launching just in time for National Strawberries & Cream Day on 21 May.
“The latest addition to our bestselling hanging bag brand is a direct result of the outstanding success our retailers have had with our current range of Squashies, coupled with the fantastic feedback from our consumer research.”
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