British sweet manufacturer, Swizzel,s has launched its first ever TV advert for Squashies to support the nationwide rollout of its Strawberry and Cream flavour.

The advert, which also looks to showcase the full Squashies range, is the focal point of a new integrated campaign which will run throughout June.

The animated, 10 and 30 second adverts feature Mr. Swizzels, the company’s popular mascot, who gives a look inside the factory to reveal how the sweets are made.

Mondelez and Lotus Bakeries announce strategic partnership

Swizzels has continued to build on the popularity of its Squashies range, opening a new factory last year in Cheshire to meet growing demand. The televised exposure aims to raise the profile of the brand.

Clare Lynch, senior brand manager for Swizzels, said: “Our TV advert, sponsorship and accompanying social and sampling campaigns are the next step in elevating the Squashies brand even further.”

Read more product news