• Product: Swizzels Squashies Love Hearts
• Supplier: Swizzels
• RRP: £1.15
• Available: now

Swizzels has unveiled a new limited-edition line for Valentine’s Day: Squashies Love Hearts, combining two of its most popular brands.

The new line consists of foam Squashies sweets which feature Love Hearts’ messages and emojis. These sweets retain the traditional Love Hearts flavours, including Pineapple, Lime, Blackcurrant, Lemon, Cherry and Orange.

Last year, Love Hearts saw 950,000 units sold during the four weeks leading up to Valentine’s Day, growing by 10% year on year.

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Clare Newton, trade marketing manager at Swizzels, said: “Squashies Love Hearts bring something new to retailers’ offering, appealing to shoppers looking for unique yet familiar treats for themselves or as a special gift to someone else.

“Our Valentine’s range is all about sharing the love, regardless of relationship status – whether it’s romantic love, familial love or friendship and we hope the new Squashies Love Hearts will help to do just that.”

This latest Swizzels launch follows limited-edition Christmas and Halloween-themed Squashies.

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