Swizzels is urging retailers to stock up on its Halloween range as the event continues to become more important for sugar confectionery sales.

This year, the supplier has developed three new Halloween-themed hanging bags: Mummy Mix, Monster Treats, each with individually wrapped sweets, and Trick or Treat Lolly Mix, which is a Halloween-themed lolly bag with a mix of Drumsticks, Fruity Pops and Double Lollies.

These are all vegan and join the supplier’s existing confectionery range which includes Scrumptious Sweets, Luscious Lollies and Curious Chews.

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Clare Newton, trade marketing manager at Swizzels, said: “We expect this year to be bigger and more inclusive than ever. Our Halloween-themed bags contain a mix of fans’ favourite individually wrapped sweets, ideal for those getting in the Halloween spirit.

“It’s essential for retailers to stock a range of best-selling, well-known brands to entice shoppers and make the most of the occasion.

“The cost-of-living crisis has led to a greater desire for affordable treats than ever before, which brings sugar confectionery to the forefront as one of the most popular categories. We’ve found that more and more consumers are turning to sugar confectionery and prefer it to chocolate. Sugar confectionery is outperforming chocolate in the market growing at +10.5% vs +4.4%.”

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