• Product: Swizzels Squashies Squeletons
• Supplier: Swizzels
• RRP: £1.15
• Available: now

Swizzels has launched Squashies Squeletons to help retailers drive sales leading up to and during Halloween.

The new launch consists of skeleton-shaped gummy sweets in sour apple, strawberry and orange flavours.

Swizzels Squashies launches Strawberry & Cream variety

It accompanies the launch of Swizzels’ overall Halloween range, which features returning lines including Monster Treats, Mummy Mix and Trick or Treat Lolly Mix.

According to the supplier, last year its Halloween products grew by 26%, outperforming total sugar confectionery at 18.4%.

Swizzels will be backing the launch of Squashies Squeletons with a marketing campaign encompassing cinema ads, VoD and outdoor advertising, and in-store promotions.

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