• Product: Swizzels Naughty & Nice Squashie
• Supplier: Swizzels
• RRP: £1.15
• Available: Now

Swizzels has added a limited-edition Naughty & Nice Squashies line to its Christmas 2024 range.

The new product contains elf-shaped Squashies in Strawberry Ice Cream and Apple Pie flavours, and has a red-and-green festive colour scheme.

It is part of Swizzels’ festive range for 2024, which also features the returning Sweet Shop Advent Calendar, which saw 41% year-on-year growth last year.

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Clare Newton, trade manager at Swizzels, said: “This Christmas, we anticipate indulgence to be a key trend, with consumers seeking comforting and delightful treats to enjoy with family and friends. With festive flavours that promise to steal the spotlight, such as Strawberry Ice Cream & Apple Pie, this new product perfectly aligns with the growing consumer interest in unique flavour experiences.

“Our new Naughty & Nice Squashies are designed to add a fun, personalised twist to festive gifting. By incorporating both ‘naughty’ and ‘nice’ elements, we’re embracing the trend for novelty and personalisation in confectionery, which enhances the excitement and appeal of our products.”

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