- Product: Swizzels Marvellous Mallows Giant
- Supplier: Swizzels
- RRP: 50p
- Available: now
Swizzels has expanded its Marvellous Mallows range with the introduction of a Marvellous Mallows Giant countline, available now.
The new line is launching in the popular Swizzels Drumstick flavour, Raspberry and Milk, and is designed as an on-the-go option, with a 50p RRP.
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Its launch comes as the sugar single category is in 12% growth, according to Circana figures.
Additionally, the mallows category is growing by 29%.
Clare Newton, trade marketing manager for Swizzels, said: “We’ve noticed a growing trend among consumers who are rediscovering their appreciation for single confectionery items. We’ve responded to this by creating our Mallows Countline to cater to changing consumer needs and preferences.”
The supplier will support the launch with a social-media campaign.
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