Swizzels has unveiled new-for-2023 Gift Drums to drive sales during the festive period.

The Gift Drums are available now in two varieties, one containing Love Hearts and the other containing Drumstick Mini Chew Bars, each at an RRP of £2.99.

They join the supplier’s existing Christmas lines, including the Swizzels Advent Calendar, the Sweet Shop Favourites Tub (which sees a 105% uplift at Christmas) and the Sweet Shop Favourites Tub.

Swizzels saw a 47% sales increase during last year’s Christmas period according to IRI, which the supplier says made it the top sugar confectionery manufacturer for gifting lines in symbols and independents.

Hancocks unveils 2023 Christmas range

“Christmas has established itself as one of the biggest retail events of the year and shows no signs of slowing down. It gives retailers a sales boost, especially when it comes to sugar confectionery,” said Clare Newton, trade marketing manager at Swizzels.

“Swizzels has been known for its continuous innovation and great taste at affordable prices. Each year, we strive to improve our Christmas offering to help the wonderful retailers we work with to boost sales.

“This year’s new Gift Drums are the ultimate festive gift, packed full of our much-loved light and fruity Love Hearts and mouth-watering Drumstick Chew Bars, sure to delight sweet fans of all ages.”

Read more product news