• Product: Swizzels Squashies Drumstick
• Supplier: Swizzels
• RRP: £1.15
• Available: now

Swizzels has launched a limited-edition Squashies line, Drumchick, to drive sales during the Easter season.

The new product features bright packaging and chick-shaped gummy sweets in an orange & pineapple flavour.

This marks the latest seasonal launch from Swizzels, following Halloween, Christmas and Valentine’s-themed products in the past year.

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Clare Newton, trade marketing manager at Swizzels, said: “Whilst Easter is usually associated with chocolate, we’ve noted rising demand for alternative sweet treats. As a result, we’ve launched Squashies Drumchick to help retailers elevate their Easter offerings and boost sales.

“Squashies Drumchick play into the popularity of fruity flavours and limited-edition, seasonal treats and are ideal for retailers looking to diversify their Easter range, compliment chocolate confectionery and appeal to a broader range of shoppers looking for something refreshing, fun and affordable this year.”

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