Swan to launch plastic-free Just Paper filters

• Product: Swan Just Paper
• Supplier: Republic Technologies UK
• RRP: £1.45
• Available: now

Republic Technologies UK is aiming to broaden the appeal of its Swan filters range with the launch of the Just Paper range, which is 100% plastic free.

The range features a ‘flip-a-tip’ design which dispenses loose extra slim filters without the plastic rods.

Each box (RRP £1.45) contains 120 filters, with 10 boxes per outer.

‘Summer of Swan’ cash prize competition for retailers

The supplier says Swan Just Paper provides consumers with an experience that is very similar to traditional cellulose acetate filters, but with a much lower environmental impact.

Gavin Anderson, sales and marketing director at Republic Technologies UK, said: “The Just Paper range represents a breakthrough in the development of filter tips with a significantly reduced impact on the environment.

“We know there’s more to do on this journey, but innovation of this kind is a major step for the brand and category. We’re confident that it will attract new shoppers to Swan, strengthening its position as the brand of choice for retailers and roll-your-own shoppers.”

Read more product news