Sunmagic Juices launches low-sugar Inspo range

• Product: Inspo
• Supplier: Sunmagic Juices
• RRP: N/A
• Available: now

Sunmagic Juices has added to its portfolio with the launch of the Inspo range.

The range consists of four new varieties: Citrus Smash, Berry Blast, Tropical Punch and Ruby Crush, each in 500ml bottles.

It is aimed at the growing number of consumers looking for hydrating soft drinks that contain less sugar but don’t compromise on taste,” the supplier said.

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Andy Lewis, marketing controller at Sunmagic Juices said: “The growing focus on health and wellness makes juice drinks an attractive option for shoppers looking to reduce their sugar intake.

“The biggest users are younger consumers, with 84% of 16-24-year-olds and 88% of 25-34-year-olds consuming them… The Inspo range’s fun, modern look and brand name will appeal strongly to the younger, Gen Z consumer base who demand more from their drinks in terms of taste and appearance, and have grown up inspired by social media and taking their INSPO from tiktok, Instagram and many influencers.”

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