• Product: Daymer Bay Mocktails
• Supplier: Sunmagic Juices
• RRP: TBC
• Available: now

Following on from a successful 2023 on-trade launch, the Daymer Bay Mocktails range from Sunmagic Juices is set to launch with wholesalers and retailers in four-packs.

The range is launching in Classic Mojito, Passion Fruit Martini and Strawberry Daquiri varieties.

The supplier says the mocktails can be enjoyed on their own or mixed with spirits as the base for cocktails.

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Andy Lewis, marketing controller at Sunmagic Juices, said: “The new Daymer Bay Mocktail multipacks are perfect for the core mocktail consumers in the UK, many of which are younger consumers who are actively reducing their alcohol consumption for physical and mental wellbeing reasons, and choosing not to drink it at home or when they go out.

“The proportion is highest among 18 to 24s, with one in three Gen Z’s claiming to be teetotal… Three in five (61%) UK consumers say, when it comes to adult soft drinks and non-alcoholic drinks, they want a better range of options wherever they are, and Daymer Bay Mocktails’ success to date is clear evidence of that.”

Daymer Bay will be exhibiting at the Farm Shop & Deli Show in Birmingham from 7-9 April.

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