Strongbow launches wholesale activation in support of Pride events

Heineken UK has lined up an wholesale activation with Strongbow for retailers in support of Brighton & Hove and Manchester Pride this years.

The activation, which runs both online and in-depot at selection sites, including Booker Brighton and Booker Manchester Gorton, will offer retailers a free PoS kit with every purchase of a case of Strongbow across all flavours.

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This kit includes bunting for in-store use, a hanging flag and A3 posters detailing the event. Retailers can access the activation at applicable Brighton depots from 23 July and Manchester depots from 12 August.

Strongbow will also be targeting consumers through a partnership with social media page Hunsnet, highlighting its recent launches including Zest and Strawberry.

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