• Product: Strongbow Strawberry
• Supplier: Heineken UK
• RRP: 4x440ml: £5 (promo), £5.50 (off promo), 500ml: £2.35, 3 for £6
• Available from: Booker, One Stop

Heineken UK has added a Strawberry variety to its Strongbow flavoured cider range, available exclusively through Booker and One Stop.

The new variety comes in 4x440ml can and 500ml bottle formats to drive summer sales.

Following the recently launched Strongbow Zest, its launch comes as Strongbow is the number one cider brand in volume and value sales, with more than 20% share of the total cider category.

The supplier is looking to capitalise on the growth of premium berry flavours within cider by offering one at a more accessible price point.

Strongbow Strawberry is also free from artificial flavours, sweeteners, colours and gluten and is vegan.

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Rachel Holms, cider brand director at Heineken UK, said: “Strongbow Strawberry is set to elevate our refreshing and great tasting cider range ahead of the peak summer season. As the most popular profile in flavoured cider, Strongbow Strawberry has seen incredible consumer testing results. Our aim is to attract new consumers into the cider category, especially those craving fresh innovation and new flavour experiences.

“Last year, we launched Strongbow Tropical into the market, which was crowned Product of the Year and the number one cider innovation in 2023, followed by Strongbow Zest earlier this year, so we know there is an appetite for new flavours in the category. We recommend retailers stock up now to take advantage of summer sales.”

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