Westons Cider has launched an on-pack promotion across Stowford Press multipacks, offering shoppers the chance to win a big night in bundle.

The ‘Stowford Press big night in’ promotion will run across Stowford Press Apple 10-packs and four-packs, as well as the recently launched Stowford Press Low Alcohol cans, until March 2024.

Shoppers have the chance to win a grand prize worth £2,000 by scanning the code on promotional packs on the Westons website.

This prize includes a Smart TV, speaker bar, a PlayStation 5 console and game, wireless speaker, a £250 supermarket or takeaway voucher, a 12-month TV streaming subscription and branded pint glasses.

There are also 10 extra supermarket or takeaway vouchers worth £100 up for grabs.

£1,000 cash prize for retailers and wholesalers through Crumpton Oaks

The promotion comes as Stowford Press has grown in grocery and convenience by 45.5% annually to reach a value of £10.1m. Key sales opportunities to capitalise on the promotion include the Rugby World Cup, Halloween and the festive period, the supplier said.

“Stowford Press is seeing phenomenal success and is now worth over £110M across the on- and off-trade in the UK. This competition offers retailers a fantastic opportunity to make the most of consumer excitement as cider season extends its charm beyond the summer months,” said Sally McKinnon, head of marketing at Westons Cider.

“Our classic apple cider has long been a favourite amongst consumers, while our low alcohol cans launched earlier this year and are already proving popular. As the nights draw in, many shoppers will look forward to hosting evenings packed with entertainment and fun with friends and family – accompanied by a healthy dose of competition and, of course, toasting with their favourite cider.”

The supplier will support the promotion with an outdoor advertising campaign across 695 sites nationwide.

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