• Product: XQS Black Cherry and Citrus Cooling pouches
• Supplier: Scandinavian Tobacco Group
• RRP: £5.50
• Available: Now

Scandinavian Tobacco Group UK (STG) has added two new varieties to its XQS nicotine pouch portfolio: Black Cherry and Citrus Cooling. Both are now available to retailers.

Black Cherry offers a rich, deep flavour profile inspired by dark cherries, providing a distinctive option not commonly found in the nicotine pouch category. Citrus Cooling combines tart citrus notes with a cooling mint effect, delivering a balanced and refreshing taste. Each pouch contains 8mg of nicotine and has an RRP of £5.50, consistent with the rest of the XQS range.

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The XQS brand, launched in May 2024, initially featured four flavours and a variety of strengths, with a competitive RRP of £5.50. The brand gained traction through a summer activation campaign and in-store display units, contributing to its rapid growth. By the end of 2024, XQS became the fastest-growing nicotine pouch brand.

Commenting on the launch, Prianka Jhingan, STG UK’s head of marketing, said: “We’re thrilled with XQS’s performance nine months on from its debut and are excited to add these new flavours to the portfolio. Flavour innovation is a key driver for pouch users, and we’re confident Black Cherry and Citrus Cooling will appeal to those seeking unique and refreshing options. There’s more to come from XQS this year as we continue to focus on category growth with great flavours and competitive prices.”

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