• Product: Signature Action Mix cigarillo
• Supplier: Scandinavian Tobacco Group UK
• RRP: £5.85
• Available: now

Scandinavian Tobacco Group UK (STG UK) is expanding its Signature range with the launch of the Action Mix cigarillo.

The new launch consists of two capsules combining berry and mint flavours, and is available now in packs of 10 sticks with an RRP of £5.85. According the supplier, this is lower than competitor brands while still offering an attractive margin to retailers.

Its listing on Bestway Wholesale shows a 12.82% margin at this price when bought from the wholesaler. It will be a key focus for STG UK’s growing sales force, which will be targeting more than 10,000 convenience stores in the coming months to talk about the new variety and offer branded merchandise to help promote it.

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There will also be promotions in the wholesale channel for Action and Action Mix varieties. Bestway Wholesale is currently offering £5 off when retailers buy a case of Signature Action Mix and Signature Action until 30 January.

Since launching in the UK five years ago, the cigarillo category is now worth nearly £150m in annual sales, accounting for more than 56% of all cigar volume. In that time, the Signature brand has seen year-on-year sales grow by over 50%.

STG UK’s head of marketing, Prianka Jhingan, said: “We know many adult smokers continue to look for features they used to enjoy with cigarettes such as flavour, click filters and smaller pack sizes, so these new Signature Action Mix cigarillos should really hit the spot. The continued positive performance of the cigarillos category is showing no sign of slowing, so we’d urge retailers to get behind this exciting launch and enjoy those profitable sales.”

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