Scandinavian Tobacco Group UK (STG) has launched two limited-edition designs across its Signature cigar range.

The designs feature on its 10-pack tins of Signature Blue and Signature original, and are available from the end of September onwards.

They are ‘Signature 1963 Edition’ tins, nodding to the brand’s history and heritage, after it marked its 60th anniversary last year.

STG updates Signature cigar pack design

Annual sales of Signature in the UK currently stand at £45m.

Prianka Jhingan, STG UK’s head of marketing, said: “We are delighted to unveil the Signature 1963 Edition tins which have been elegantly designed in a vintage, old-money style that captures the brand’s timeless elegance and appeal.

“We know limited-edition packs are well received by consumers as they elevate the brand’s appeal and provide a touch of exclusivity, so we encourage retailers to stock up in anticipation of high demand.”

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