Scandinavian Tobacco Group UK (STG) has unveiled a limited-edition pack of Henri Wintermans Half Corona cigars for the run-up to Christmas.

The supplier says the new packaging (RRP £14.17) should appeal to adult cigar smokers, as the Half Corona is the UK’s bestselling medium-large cigar and the fifth-bestselling overall in value terms, with annual sales currently worth £16m.

STG marks Signature’s 60th anniversary with limited-edition tins

Additionally, its sales traditionally increase before Christmas as people enjoy it as part of their celebrations.

Nataly Scarpetta, UK marketing manager at STG, said: “It’s well known that sales of cigars, and larger cigars in particular, go up in the run-up to Christmas so these smart new packs should prove especially appealing to adult smokers and we’d strongly recommend retailers stock up to make the most of those additional sales and attractive margins.”

Read more product news