Molson Coors Beverage Company has partnered with Paramount+ on an on-pack promotion across Staropramen, offering shoppers a 30-day subscription to the streaming service.

Until 31 January 2025, shoppers in the UK and Ireland buying any Staropramen multipack can get the subscription.

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Additionally, Staropramen will also offer consumers the chance to win one of 50 Everdure pizza ovens until 31 October this year.

This promotion is hosted on the promotional microsite accessible through QR codes on the Paramount+ promotional packs. Once consumers have claimed their subscription, they will be able to enter the prize draw for an oven.

Hannah Jeffery, brand manager – Staropramen at Molson Coors, said: “Big nights in continue to be a key occasion for consumers, and this on-pack promotion with Paramount+ presents a great opportunity for retailers to take advantage of the occasion and drive sales.”

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