• Product: Staropramen 10x440ml
• Supplier: Molson Coors
• Available: now

Molson Coors is continuing to expand its range of Staropramen lager formats with the launch of a 10x440ml ‘fridge pack’.

Available now, the pack is a response to rising demand for multipack formats in the world beer category. It joins Staropramen’s recent 4x440ml and 6x330ml multipack launches.

Recent data shows 30% of shoppers who purchase world lager multipacks exclusively buy can formats.

Staropramen to launch 4x440ml can multipack

The new pack is a recyclable cardboard sleeve and has an easy-to-carry handle and tear-open fold.

Each sleeve and each can within it includes a scannable QR code, giving consumers access to exclusive Staropramen content as well as the brand’s website.

Bethan Roberts, assistant brand manager at Staropramen, said: “Shoppers want a pack format that works for them. Adding a mid-size pack to our range enables retailers to provide more choice, making sure their world lager offering has the formats to suit all shopping habits.”

The supplier is supporting the launch with a campaign including in-store PoS, digital assets and paid social media.

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