Starbucks to launch Protein RTD range

• Product: Starbucks Protein Drink with Coffee range
• Supplier: Arla
• RRP: £2.75
• Available: 13 June

Starbucks is set to launch a new Protein Drink with Coffee range in Chocolate Mocha, Caffe Latte and Caramel Hazelnut varieties.

The new range will be available from 13 June at an RRP of £2.75 per 330ml bottle.

Each variety contains a blend of Starbucks Arabica coffee with 20g protein per bottle, low-fat milk and no added sugar.

Its launch comes as the protein category has grown in value from £46m in 2021 to £125m in 2023.

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Adam Hacking, head of beverages at Arla, said: “Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that.

“We know Starbucks’ consumers are some of protein’s biggest fans – in fact, they buy it 6.1 times per year more frequently than average protein buyers. Now they can enjoy it with the same great taste as our chilled coffee.

“By appealing to existing protein drinkers as a trade-up opportunity and by tapping into the penetration opportunity for new shoppers, Starbucks® Protein Drink with Coffee will continue to drive growth in the milk-based beverage category.

“This is a game-changing launch, so we have gone full strength, with not only one flavour but three. It is a whole new range that will further build our market-leading position and give consumers even more choice.”

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