Sprite is partnering with brands including Pringles Hot on cross-category PoS for convenience retailers to drive linked purchasing in-store.

As part of the soft drink’s ongoing ‘Heat Happens’ campaign, and the 9% annual growth of the hot and spicy snacks category, retailers can request joint Pringles Hot and Sprite PoS via my.ccep.com, as well as digital assets.

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The PoS and assets are meant to emphasise how Sprite’s lemon and lime refreshment can complement spicy food.

Kate Abbotson, convenience environment lead at Sprite’s supplier Coca-Cola Europacific Partners GB, said: “Recent research has shown that activating occasion-led messaging at point of purchase where food and drink are merchandised together can double shopper engagement and increase sales by up to 32%, so we’d encourage convenience retailers to get activating in-store and appeal to shoppers who want spicy food and a refreshing soft drink.”

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