Spar is entering the flavoured spirits market with the launch of an own-label raspberry-flavoured vodka.

The new variety is available in a £14.99 price-marked 70cl bottle. Its launch comes as raspberry-flavoured vodka has a 37% share of the flavoured vodka market, according to research by the symbol group. Additionally, Spar’s own-label Imperial Vodka is currently performing well, it added.

Adam Georgiou, senior brand manager for own-label beer, wine and spirits at Spar UK, said: “Flavoured vodka is a growing sector of the spirits’ market and within the category, raspberry has proven to be the consistent crowd favourite.

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“Our own-label British-made spirit has been distilled five times and filtered three times to guarantee a smooth mouthfeel and clean, fruity flavour. We know this is a great, exclusive own label product for our independent Spar retailers and stores as we move into the summer holidays.”

The symbol is supporting the launch with PoS and graphics as well as digital comms to Spar stores.

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