- Products: A Splash of Rosé, A Drop of Red, A Sip of White
- Supplier: Spar
- RRP: £4.99
- ABV: 10.5%
- Available: now
Spar UK has introduced three new wines to its own-label collection.
Available in participating licensed Spar stores at an RRP of £4.99, the new Red, White and Rosé varieties have been developed specially by Philippa Carr, master of wine.
“I selected the new Spar own label wine collection with the aim to provide wine lovers with exceptional value, making them the perfect choice for everyday enjoyment,” said Carr.
Spar gets exclusive Aero Strawberry launch
The vegan-friendly value range is being launched with the introduction of the three characters featured on the bottles including Reginald the Dog (red), Croxanne the Crocodile (white) and Phil-Mingo the Flamingo (rosé).
They have been designed to engage with shoppers. QR codes are also incorporated on the bottles, which direct shoppers to a dedicated age-verification website and will provide more information about the wines.
The launch will be supported in-store with PoS and responsible age-verified social media and digital activity.
Read more product news
Comments
This article doesn't have any comments yet, be the first!