Spar is launching own-label varieties of rice pudding and custard.

The two launches are available in 400g tins with RRPs of 95p.

According to the symbol group, rice pudding and custard are the largest ambient dessert subcategory, with a retail sales opportunity of more than £500,000.

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This is due to their use in accompanying dishes or as desserts in their own right.

Spar is supporting their launch with PoS, graphics and digital comms.

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