Sour Punch Pickle Roulette rolls into UK

World of Sweets is launching Sour Punch’s Pickle Roulette range to the UK. The confectionery distributor will be offering Sour Punch Pickle Roulette Straws and Sour Punch Pickle Roulette Bites.

Alongside lemon & lime, green apple and watermelon flavour straws, each pack of Pickle Roulette Straws also contains ‘hidden’ pickle flavoured straws to surprise customers.

The line was a quick hit in the USA, selling out within two days of launch through 1,600 orders for the product.

Retailers can order the Pickle Roulette lines through World of Sweets retailer app and website. They’re also available in Hancocks.

“When it launched in the US the consumer feedback to Pickle Roulette was incredible, as was the volume of retailers looking to stock the product,” said Chris Smith, partner brand manager for World of Sweets.

“We’re expecting a similar reaction when the Sour Punch Pickle Roulette range launches in the UK. It’s a fun product – with an element of risk – and will certainly create some hairy moments when enjoying with friends.”