Following the launch of its Lift Bar multipacks last spring, Soreen has added two singles formats to the range, in Blueberry and Banana varieties.

Both 42g bars are available at an RRP of £1.10. They contain a naturally occurring source of vitamin B12, are under 140 calories and are non-HFSS.

The supplier says they aim to appeal at Gen Z shoppers who are looking for healthier affordable snacks that don’t compromise on taste.

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It is supporting the launch with its biggest new launch campaign yet, running across VOD, Netflix and digital alongside sampling in railway stations and offices.

Liz Jacobs, marketing director at Soreen, said: “Our Soreen Lift Bar multipacks have been a huge success with shoppers, selling over 1.2 million units since their launch in 2023. We know there is growing demand for healthier on-the-go snacks, especially from Gen Z, which is why we decided to launch our new Soreen Lift Bar Singles range.

“The great thing about the range is that it can provide a much-needed energy boost during the day when people need it most. These delightful on-the-go snacks contain naturally occurring vitamin B12, proven to reduce tiredness and fatigue, they are perfect for those who need that lift. Soreen Lift Bar Singles are also HFSS compliant, so retailers can stock them with confidence in prominent positions in-store, helping them to capitalise on the growing trend for healthier on-the-go snacks.”

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