Soreen has brought back its Halloween-themed Scream multipacks in Cherry Jellies and Toffee Apple varieties.

Both flavours come in packs of five individually wrapped mini loaves in seasonally themed packaging, at an RRP of £1.50. They are also non-HFSS.

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Outside of Halloween, Soreen’s Toffee Apple variety grew in volume by 13% year on year in 2022, while Cherry Jellies outsold Toffee Apple in its first year.

Liz Jacobs, marketing director at Soreen, said the seasonal packaging helped give shoppers a healthier alternative at a time of year when confectionery is very popular.

Read more about seasonal trends in retail