Mars Wrigley has launched a major new Europe-wide campaign for Snickers, ‘Own Goal’, starring footballers Bukayo Saka and Luka Modric.

The campaign is a playful look at how football fans can avoid everyday “own goals”.

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It is led by a 20-second TV spot and will also be present across out-of-home, digital, social media and in-store activity.

Snickers regional brand director at Mars Wrigley, Greg, Kent, said: “By engaging both dedicated and casual football fans, Snickers Own Goal will hero Snickers as the snack to have while supporting. This will help build long-term momentum and credibility for the brand ahead of a big summer of football.”

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