Energy drinks brand Sneak Energy is launching a major out-of-home campaign this summer backed by an investment of more than £500,000.

The campaign kicks off at MCM Comic Con in London from 24-26 May, where the brand will be exhibiting and offering sample cans.

It also includes outdoor advertising across the North West, East Midlands and Scotland, as well as the brand’s first TV advert on Sky.

There will also be appearances at music, gaming and pop culture events throughout this summer, as well as sampling to university students throughout freshers’ weeks this September.

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The brand expects to reach more than six million consumers and offer over 100,000 samples.

Chris Smith, partner brand manager at Sneak’s distributor World of Sweets, said: “Sneak Energy is investing heavily in its OOH campaign this summer which is great news for retailers already stocking the brand or planning to soon.

“It’s a positive way to communicate with existing customers and reach those potential shoppers who enjoy energy drinks and are looking to try something new.

“It adds to the level of engagement and will help drive customers into convenience and independent retailers to purchase the product.”

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