Craft gin brand Sipsmith has unveiled a new bottle design, making it taller and adding a ripple pattern on its shoulders.
The supplier says its new design is also more ergonomic, offering drinkers a comfortable grip for handling and pouring.
It has also updated its label design to increase on-shelf standout.
Additionally, the design uses up to 44% recycled content and uses 20% less than its predecessor. It also no longer features the wax-dipped lid, which the supplier says will save seven tonnes of single-use plastic per year and make the recycling process easier for customers.
The Sipsmith range will move to the new design during the end of this year and into 2024.
Read more product news
Comments
This article doesn't have any comments yet, be the first!