SHS Drinks, the manufacturer of WKD, has acquired Shandy Shack, a maker of mid-strength alcoholic beer shandies.

The supplier says the acquisition is aimed at helping the brand reach the 40% of adults seeking to moderate their alcohol consumption with balanced options. Shandy Shack’s products have ABVs ranging from 2.5% to 2.8%.

It has won six Great Taste awards across four of its products since 2021. Prior to its acquisition, SHS Drinks and Shandy Shack collaborated on a Raspberry Lager using SHS’s Bottlegreen cordial brand in June 2024.

WKD reduces 700ml PMPs from £3.79 to £3.29

Andy Morris-Jinks, managing director of SHS Drinks, said: “The mid-strength ABV market is seeing rapid growth as consumers seek options for low-tempo, relaxed socialising. Shandy Shack’s innovative and award-winning product range aligns perfectly with our vision for broadening our consumer base and tapping into emerging market trends.”

Ed Stapleton, co-founder of Shandy Shack, added: “SHS Drinks are a brilliant organisation that share our values and vision for the brand. They recognised the importance of introducing a compelling mid-strength offering to enhance their diverse and dynamic portfolio. This partnership will provide unparalleled opportunities to leverage their expertise, resources and support to expand our brand’s reach.”

As part of its plans for the brand, SHS Drinks intends to broaden Shandy Shack’s distribution in 2025.

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