BrewDog is offering shoppers the chance to win up to £10,000 through its ‘Drink Beer. Win Cash’ promotion, running from April to June.

The promotion is visible in the off-trade across 4-packs of Punk IPA and Hazy Jane, as well as Mixed 8- and 12-packs and Mixed Alcohol-Free 8-packs.

There are 22 cash prizes on offer, including sums of £500, £1,000, £2,000, £5,000 and £10,000.

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Winning cans will have the prize value stickered on with instructions on how to claim it before 30 August.

Lauren Carroll, chief marketing officer at BrewDog, said: “As the leading craft beer supplier, we have a devoted fanbase and we want to reward our shoppers for their continued loyalty. It’s well known that we have run competitions before, but none have been as clear as this – ‘Drink Beer. Win Cash’. It couldn’t be simpler.

“Awareness will be high, with the campaign supported in-store and outlet as well as, digital and OOH activation, to drive purchase, so we encourage retailers to ensure they have stock of promotional packs on shelf to meet consumer demand.”

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