Sharp’s marks 30 years with Offshore Pilsner off-trade launch

• Product: Sharp’s Offshore Pilsner
• Supplier: Molson Coors Beverage Company
• ABV: 4.8%
• RRP: TBC (6x330ml, 10x330ml)
• Available: end of April

Sharp’s Brewery is launching its Offshore Pilsner into the national off-trade to mark 30 years of business.

The pilsner (4.8% ABV), which first launched to the on-trade in 2018, will be available from the end of April in 6x330ml and 10x330ml multipacks.

According to CGA data, it has become the top-selling “discovery lager” in the South West.

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James Nicholls, marketing controller at Sharp’s, said: “We know Offshore Pilsner has proven a hit with consumers across the country since launching in pubs and bars in 2018, and we’re excited to carry this momentum into the retail space and give drinkers even more access to this amazing beer.

“We’re helping our off-trade customers tap into the lager category this summer while giving beer lovers a crisp, clean fruity beer that delivers on taste.”

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